Merchandising Manager, Zingerman’s Delicatessen

Erica joined Zingerman’s in 2000, drawn by the fun atmosphere and her passion for sales. Initially on the retail service staff in the Deli, Erica was promoted to Deli Merchandising Manager in 2002. In this position she is responsible for the Deli’s merchandising budget and the overall ìLook and Feelî of the store, including displays, signage, promotional materials and menus. Each month Erica and her staff of two work with the 18 other Deli managers to implement a targeted promotional package that typically includes posters, flyers, vendor support, product tastings, dinners and demos.

In addition to her work at Zingerman’s, Erica has consulted with a variety of community organizations, including the University Michigan Museum of Art, Riverbend Timber Framing and Slow Food’s Agrarian Adventure. She serves on the board of Ann Arbor’s Kerrytown District Association.

Erica regularly teaches an internal staff class, Merchandising 101: Building Great Displays and works with ZingTrain clients who want to improve their organization’s merchandising and display.