TOUGH TIMES?

A 100% MONEY-BACK GUARANTEE?

Seems like a no-brainer to me!

If you’ve got extra cash right now to spend on big ad campaigns, this seminar is not for you!

However, if cash is tight, sales are a bit short and you’re looking for:

• solid grassroots ways to boost sales and profit
• ways to create more fun for staff and customers
• a boost of selling energy

… without spending a lot of money – then you belong at this seminar!

We have 28 years of HANDS-ON experience selling $35million/year of great food that, quite honestly, hardly anyone ever heard of before we told them about it.  And we do it in a small Midwestern town, out of a retail space that’s no more than a few thousand square feet with practically no parking, in a hard-to-find location.

Our techniques are simple, practical, teachable and really can help you increase sales on a shoestring marketing budget.  This is the hands-on “secret” approach to marketing and merchandising that’s gotten Zingerman’s recognition in everything from Inc. to Saveur to Gourmet Retailer and a Silver Addy.   It’s down-to-earth stuff that can really help you make your sales go up without spending a lot of money.

We guarantee that you’ll return home recharged and reinvigorated, with a whole palette of tools and techniques to immediately boost sales.

By the end of this seminar, participants will be able to:

Increase sales by…

• Understanding the importance of Differentiation and Look & Feel.
• Deciding where to invest your merchandising resources (time, money, space).
• Designing effective signage and building great displays.
• Planning in-store promotions.
• Developing effective written materials and working with the press.
• Improving your online merchandising.

General Information Cost $975/person Includes Tuitions Instructional materials Plenty of product sampling Breakfast and lunch Schedule Each day's session begins at 8AM and ends promptly at 4PM. Location Most seminars are held at Zingerman's Southside: 3756 Plaza Drive, Ann Arbor, Michigan 48108. We will confirm YOUR seminar location!

Cool Stuff to Keep in Mind Consider coming in early enough on Sunday to take a complimentary tour of Zingerman's Creamery offered at 2pm on the Sunday before each seminar. Call 734.930.1919 for more information. Or come learn about breads and pastries at BAKE!, our very own teaching bakery. Check out the class schedule. For other things to do in Ann Arbor, click here.

8 Reasons to Come to a Seminar 1 We give you practical tools to take home. 2 We really practice what we preach! 3 People like 'em! 4 The food really is better. 5 You get the Zingerman's Experience first-hand, right on-site. 6 We combine a whole lotta fun with a whole lotta learnin'. 7 We connect you to a network of like-minded organizations. 8 We guarantee your satisfaction.