Keeping Score on Service

How to make your customer’s voice count

At Zingerman’s we are passionate about listening to the voice of our customers, whether they’re telling us that they like what we’re doing, or giving us feedback on areas to improve. Since 2000, we’ve actively created systems to capture the invaluable information our customers are giving us and in this all-new interactive workshop, we’ll share our approach to customer service measurement.

You’ll have the chance to see the behind-the-scenes forms we use, hear how and when we decide to make changes based on customer feedback, review examples of those changes, and get practical tools and tips to help you take the customer service in your business to the next level!


Our training facility is located HERE - in the heart of Zingerman’s Southside campus, just a scone’s throw away from the retail locations of Zingerman’s Bakehouse, Zingerman’s Creamery, and Zingerman’s Coffee Company.  We don’t actually advocate throwing scones at them, but you can stop by to pick up lunch, a cappuccino, or a half pound of fresh cream cheese after the workshop!

Workshops run from 8 am to noon. We'll have coffee and coffeecake waiting for you from 7:30 am onwards.

Come to this 4-hour workshop to:

  • Explain Zingerman’s approach to Customer Service measurement and how it can be adapted to work in your organization.
  • Explore the benefits of measuring customer service successes and challenges.
  • Use data and learnings from customers to drive customer service improvements.
  • Employ new tools and techniques to bring service in your organization to the next level.
  • Call upon a network of peers to help get past roadblocks.