Home > Seminars > The Art of Giving Great Service

The Art of Giving Great Service

May 21-22, 2012 (WAIT LIST)         

You asked, and we answered!  All new April dates: join us Thursday & Friday, April 12 – 13 or Monday & Tuesday, May 21 – 22 for this favorite seminar!

From our opening day in 1982, Zingerman’s has firmly believed that we had better deliver a great food and great service experience every day with every customer if we’re going to stay in business.  We’ve never assumed that we had anything “coming to us” other than a chance to re-earn the trust of customers, the community and the people who work here. We know that we will not survive if we keep our customers just satisfied enough so they don’t complain.

Zingerman’s approach to giving great service:

  • is a tangible concept of service that can be defined, taught, lived, measured and rewarded
  • is a recipe for great service that works equally well for 16-year-old busboys and 60-year-old corporate execs
  • is just the thing for large and small organizations, for-profits and not-for-profits
  • can be easily adapted to improve the quality of service in your organization
  • is how your organization can stand out from your competition
  • enables us to create an open, caring, supportive and positive place where we get to work with and wait on people who share our values

One seminar attendee exclaimed, “I’ve never seen anywhere that great service is treated like this.  It’s like a religion and everyone here believes in it.”  But this seminar isn’t just spiritual–you’ll go home with the same tools and techniques that we use here at Zingerman’s to make great service the reality of daily life.

By the end of this seminar, participants will be able to:

  1. Name the elements of building/strengthening a customer service culture.
  2. Explain Zingerman’s approach to customer service and how it can be adapted to work in their organizations.
  3. Provide new tools and techniques to support in-house customer service improvement initiatives.
  4. Explain the Recipe for Bottom-Line Change® and how to use it to implement organization-wide service improvements.
  5. Call upon a network of peers to get past roadblocks.

General Information

Cost

$995/person

Includes

  • Tuitions
  • Instructional materials
  • Plenty of product sampling
  • Breakfast and lunch

Schedule

Each day's session begins at 8AM and ends promptly at 4PM.

Location

All of our seminars & workshops are held in our dedicated training space at Zingerman's Southside: 3756 Plaza Drive, Ann Arbor, Michigan 48108.

Cool Stuff to Keep in Mind

Consider coming in early enough on Sunday to take a complimentary tour of Zingerman's Creamery offered at 2pm on the Sunday before each seminar. Call 734.930.1919 for more information.

Or come learn about breads and pastries at BAKE!, our very own teaching bakery. Check out the class schedule.

For other things to do in Ann Arbor, click here.

8 Reasons to Come to a Seminar

  • 1 We give you practical tools to take home.
  • 2 We really practice what we preach!
  • 3 People like 'em!
  • 4 The food really is better.
  • 5 You get the Zingerman's Experience first-hand, right on-site.
  • 6 We combine a whole lotta fun with a whole lotta learnin'.
  • 7 We connect you to a network of like-minded organizations.
  • 8 We guarantee your satisfaction.