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Training & Business Systems

Copy That! – Our Tips and Techniques for Writing Great Product Copy

If you use words to sell your wares, this is the webinar for you!

Whether you put them on your website or print catalog, or on a product sign in a deli case, the words you use to describe your products and services are often your first (and sometimes only) opportunity to sell to your customer.

Join us for a web conversation with Brad Hedeman, Product and Marketing Specialist at Zingerman’s Mail Order. Brad will lead us through how we teach folks here at Zingerman’s to write compelling copy. He will review our “recipe” for it, with examples – good and not-so-good! And we’ll close out the webinar with a few tips that we’ve learned over 32 years of writing copy for thousands of products!

Download the webinar files