How To Finally Love Visioning

In 2001, Ian Gurfield co-founded Ian’s Pizza in Madison, Wisconsin. 

In 2003, Ian attended his first ZingTrain seminar hoping to get direction and vision on how to thoughtfully grow his small business. 

Today, Ian’s Pizza is bringing pizza to the people at 9 locations across 4 states and their cross-country team is actively working towards a shared vision of 2030.

…but that’s not the entire story.

After Ian returned to Madison after his first seminar in ’03, he had doubts and actively avoided visioning work for years. Then, once he did bring his company together to write Ian’s Pizza first shared vision, they entered a turbulent time which tested his confidence in visioning again.

Radical shifts in organizational culture take time. Join Ian Gurfield in conversation with ZingTrain Trainer, Timo Anderson, to learn about his journey with our visioning process over the last 20 years –  both the great joys and the big doubts. He will share his first experience coming to ZingTrain, the rewarding process of writing visions with his company, and the grand impact that visioning has had on his business, his co-workers, and his personal life.

In this webinar, you will learn 

• One small business’ journey and relationship with visioning
• The profound impact of visioning on teams and individuals 
• How to confront struggles and doubts you may have with the visioning process 
• The joys and challenges of introducing visioning to your organization

Watch the webinar:

About Ian

Ian Gurfield is the co-founder of Ian’s Pizza and Batch Bakehouse. An entrepreneur at heart, Gurfield started his first business, Ian’s Pizza, in 2001 when he was just 23 years old. Since then, he’s been an investor in multiple food businesses, real estate endeavors, and clean tech startups. He is a graduate of the University of Massachusetts–Amherst, where he earned a multidisciplinary degree focused on social thought and political economy. He lives in Madison, Wisconsin where he’s dabbled in ice fishing and enjoys frozen custard year round. 

Hands down, visioning is the single most important thing I’ve done as a leader.

– Ian