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Business Visioning

The Power of Visioning Throughout the Organization

At Zingerman’s, we define a Vision as a picture of success at a particular time in the future. It’s different than a mission statement (those are never-changing) and it’s not a strategic plan either, as it doesn’t lay out a step-by-step guide for how to move forward. Rather, the Vision is the desired destination, described in enough richness of detail that all who participate in carrying it out know when they’ve arrived.

When people think of Visioning, they often think it’s something that leaders do behind closed doors before rolling out marching orders to their teams. And while this may be true in some organizations, it’s not how we operate here. At Zingerman’s we’ve found that the more people who practice Visioning on a regular basis, the stronger the organization becomes.

Tune into this webinar to learn what Visioning is, how it can benefit your staff and your organization, and how our use of Visioning went from something just the Founders did, to something everyone at Zingerman’s does on a regular basis.

Learn tips for how to use Visioning throughout your organization– from leadership to the front-line!

Download the webinar files