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Customer Service

Want to Deliver Better Customer Service? Put Your Coworkers First!

Webinar · Joanie Hales


“We pride ourselves on the level of service we provide to our customers.”

Most, if not all, companies will say something along these lines with regard to the value they place on giving great service to their customers. They’ll mention a focus on customer service in job interviews, on their website, or maybe even on a plaque hanging up in the office somewhere. And it may very well be true! Many companies are doing a fantastic job of delivering great service to their customers – we see it all the time when we work with clients.

Equally important, however, is to consider the service given to coworkers and staff. Imagine interviewing for a job and being told, “We pride ourselves on the great service we give to one another.”

There’s a ripple effect that happens when we give great service internally – the better we treat each other, the better we’ll treat our customers. Yet so rarely do organizations talk about, let alone teach, what it means to give great service internally. At Zingerman’s we believe the service we provide to our customers will never be better than the service we provide to the people we work with. In other words, the most important customers we have might just be our coworkers!

Watch this webinar to discover what it means to give great internal service. We share practical tools for giving great service to your coworkers, all of which can be put to use right away! And watch the ripple effect this will have on the service you’re able to give customers – it’s a win-win!

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