Business Visioning

Business Visioning

Designing a Great Business

One day, as Becky Winkler was teaching the section of our ZingTrain MerchandiZing seminar that covers “Contrast, Composition, and Content, it suddenly struck me. Although the approach was created to address graphic design issues, it’s applicable to all the other “design work we do,” whether that’s designing a business, a product or anything else of […]

Business Visioning

Getting ZAPped

Everyone at Zingerman’s is currently engaged in what we’ve affectionately come to call ZAP, a simple acronym for Zingerman’s Annual Planning. Like any skill one is attempting to perfect, it takes time, practice and dedication to become a master planner. Planning—and even more importantly following the plan—has become such a normal part of what we […]

Business Visioning

Stop Firefighting, Start Strategizing

This essay is about effective leadership. But not the out-front, high-energy, heroic, final-step type of work that wins recognition in magazines about management. Instead it’s about an element of effectiveness that comes from the unglamorous, behind the scenes, stick to the systems stuff that’s just as important, but rarely gets headlines. It’s not about the […]

Business Visioning

The Power of Visioning

In a previous article, Why and How Visioning Works, I wrote about how the process of visioning which, as we define it at Zingerman’s, is a picture of the success of a project at a particular time in the future. I noted that a vision isn’t a strategic plan—which is the map to where we […]

Business Visioning

Why and How Visioning Works

When we start any project, we use the process of visioning—figuring out what we want success to look like—to get it going. I’m selling visioning because it tangibly improves the quality of the organization and the personal lives of those who use it. Without visioning, it’s easy to be dragged down by pressures and problems, […]

Business Visioning

The Mission Statement as Your North Star

In 1992, we called together a group of managers, staff, and owners and set out to put on paper a statement of what Zingerman’s is all about, to write what’s referred to in business books as a Mission Statement. I was skeptical. I’m not sure why I agreed to it; probably because my partner Paul […]

Business Visioning

Decisions, Part One — Choosing a Decision Style

Regardless of your actual title in an organization, your job involves making decisions. New staff members start making decisions the day they are hired, and beginning with their decision to accept the job, we hope their decisions will be good ones. One of the basic tenets of Bottom-Line Training — clear, documented expectations — is […]

Business Visioning

Why Write a Company Vision and How to Get Started

It’s January 1, 2025 and your business has been quite successful.  What do you see, hear, smell and feel going on around you that is evidence of that success?  If you can describe that scene, you’ll have a vision of greatness for your organization – an incredibly powerful tool to get everyone working together and […]

Business Visioning

New to Visioning? Read This First…

Ian Gurfield, Co-Founder of Ian’s Pizza, is a long-time client and dear friend of ZingTrain. Below, he shares how he came to learn about Visioning, what the process of writing his first Vision was like and the impact it’s had on his business. And be sure to scroll down to to the end of this […]

Business Visioning

How to Write a Vision of Success

Before I get too far into this blog post about how to write a vision, it feels appropriate to share a vision of what success looks like for this blog post.  Here goes:

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