The creation of the 12 Natural Laws of Business is a lot like the story about gravity. Apples had been falling off trees and hitting the ground long before Sir Isaac Newton figured out how, why, and how fast. Similarly, somewhere along the way in our 40+ year existence, Ari Weinzweig and Paul Saginaw, the […]
It’s October. So naturally, we’re looking nine months out and thinking about our annual symposium, aptly named ZingPosium. Determining the content we’ll share and theme of the event are important, but something else we’ll be spending a lot of time thinking about is the Swag we’ll give to attendees.
We are often asked, “How did Zingerman’s build this great group of people? How do you get people to care and have such a good time at work?”
“Not ANOTHER meeting?!”
We’ve written a guide for creating successful promotions and while we believe that successful promotions should be fun, they must also sell product. Here are a dozen techniques that can contribute to increased awareness and sales:
