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Organizational Culture

The Best Swag for Your Event

It’s October. So naturally, we’re looking nine months out and thinking about our annual symposium, aptly named ZingPosium. Determining the content we’ll share and theme of the event are important, but something else we’ll be spending a lot of time thinking about is the Swag we’ll give to attendees.

Training & Business Systems

The Manager’s Role in Staff Training

My formal education was first in German literature and then later in business administration.  What I know about training design, development and delivery I’ve learned through on-the-job practice and self study.  I’ve gone to lots of seminars, designed hundreds of classes and workshops, and helped to implement effective training here at Zingerman’s.  Along the way […]

Customer Service

Strong Systems to Greet Customers: Celebrate 10-4 Day with ZingTrain

The article below was originally published in Lawn & Garden Retailer in 2017, as a collaboration between former ZingTrain Community Builder, Gauri Thergaonkar, and myself (Elnian Gilbert). I vividly remember sitting at a table in our lobby area, discussing all of the fine points of the 10-4 Rule – what would be the most useful to […]

Customer Service

7 Common Customer Service Mistakes

Over the years that I’ve been a Trainer and Speaker with ZingTrain, sharing how Zingerman’s builds a culture of great service, I’m sure you can imagine how my awareness of the way that different companies deliver customer service has only increased.  Of course, there’s a wide range out there – I personally try to patronize […]

Business Visioning

Why Write a Company Vision and How to Get Started

It’s January 1, 2025 and your business has been quite successful.  What do you see, hear, smell and feel going on around you that is evidence of that success?  If you can describe that scene, you’ll have a vision of greatness for your organization – an incredibly powerful tool to get everyone working together and […]

Customer Service

How to Give Great Customer Service Over the Phone

You’ve probably spent some statistically significant portion of your life on the phone. You know how to pick up the phone, basic phone manners, and how to hang up. We’re all, most likely, perfectly capable of picking up a phone and talking into it… But we also need to learn to take the art of […]

Business Visioning

New to Visioning? Read This First…

Ian Gurfield, Co-Founder of Ian’s Pizza, is a long-time client and dear friend of ZingTrain. Below, he shares how he came to learn about Visioning, what the process of writing his first Vision was like and the impact it’s had on his business. And be sure to scroll down to to the end of this […]

Business Visioning

How to Write a Vision of Success

Before I get too far into this blog post about how to write a vision, it feels appropriate to share a vision of what success looks like for this blog post.  Here goes: